Every horse in the EU legally needs a passport, and every passport starts with a hand-drawn marking chart that someone retypes for 15 to 20 minutes. EquiSketch turns that into a ten-second upload — and monetises it six ways at once.
Add the UK (5×) and core EU (3×) and the addressable market multiplies to comfortably 9-figure ARR before adjacent verticals (livestock identification, racing-yard compliance, insurance). EquiSketch monetises a regulatory necessity that has zero good software today.
Each stream has a different sales motion, customer profile and margin curve. They reinforce each other: vets sell PIOs in, PIOs sell vets in, integrations make both stickier.
Monthly / annual subscription priced just below the cost of two paper charts per month. Cheap enough to be a no-brainer add-on; high gross margin once usage is established. Annual commits get a 17% discount and improve cashflow.
The six Irish PIOs each pay an annual licence plus per-retrieval or per-API-call fees for ingesting EquiSketch records into their passport systems. This is the highest-margin tier: institutional buyers, regulatory necessity, low support load.
Included usage covers normal monthly volume; heavy users pay a small per-chart overage or plug in their own AI account at no markup. High-volume practices can pre-purchase credits at a discount.
Sell onboarding workshops (€450), refresher CPD-accredited courses (€180 per vet per year), and an annual 'EquiSketch Audit' report that shows a clinic owner where errors are happening and how to fix them, packaged as a compliance product.
Integration marketplace with farm-management (e.g. AgriNet), accounting (Xero / Sage), and pet-insurance APIs. Charge integration partners a referral fee and charge customers nothing. Workflow lock-in does the retention work.
Repeat the Ireland playbook in the UK (Weatherbys GB, BHS, BEF), then Germany (FN), then France (IFCE). Each market has 4–6 PIOs and 1,500–4,000 equine vets. Same product; new chart-type templates and language packs.
Marks are located by computer vision against hand-traced per-PIO zone maps — geometry decides where, the AI only decides how to phrase it. Competitors gluing a prompt onto a general model can't match the consistency regulators need.
Every completed chart teaches the system the exact wording each registry expects, per zone, per mark type. That corpus is mined from real workflows and grows with every accepted chart — a compounding data moat.
Vet corrections feed back into prompts, drift detection and classifier calibration automatically. The product measurably improves with usage, and switching away means giving that accuracy up.
6 of 6 PIO chart types live. ~700 equine vets, ~25,000 passport charts a year.
Weatherbys GB, BHS, BEF. Same workflow, same chart anatomy — a template exercise, not a rebuild.
Germany (FN), France (IFCE), Netherlands (KWPN). EU equine ID regulation mirrors the Irish requirement.
We'll walk you through the numbers, the pipeline and a live demo of the product in 30 minutes.
